Keith Jones grew up on a farm in the country, using creativity to solve simple and complex challenges. He is the lead at & Good Company, an idea consultancy that uses design thinking to make the world better. He is the co-founder of Brandvan, a program that donates free brand and creative services to some of the most innovative and impactful charities in Canada. In his past, he’s rebranded major telcos, launched pro sports teams, and led the spatial design for the largest office transformation program in Canadian history. Fixing, making, and designing (everything) gives him a lot of joy.